Highlights From ForceBrands’ #getEXPOsed Campaign at Expo West For many brands, Natural Products Expo West is an opportunity to showcase their latest products and innovations to a global audience. It’s also a time for teams to come together, network, and celebrate their hard work at the world’s largest industry trade show for natural, organic, and healthy products. ForceBrands was excited to be on […] CATEGORIES ForceBrands PUBLISHED March 8, 2019 AUTHOR Rebecca Fryer
How to Request a Reference Letter That Will Get You Noticed On average, a job that is advertised on a public forum will attract 118 applicants. This is great news for the hiring company, as they have a huge pool of qualified candidates to choose from. But for the job seeker, this number can be discouraging. It can be difficult to stand out in a crowd […] CATEGORIES ForceBrands PUBLISHED March 5, 2019 AUTHOR Madison Troyer
4 Female Leaders in the CPG Industry As part of our ongoing Female Forces series to celebrate Women’s History Month (March), we’re highlighting some of the leading women across the consumer products industry. Over the past few decades, women have been making major strides in every industry, and female leaders are shattering glass ceilings and achieving serious professional gains. In 2019, it’s no longer […] CATEGORIES ForceBrands PUBLISHED March 4, 2019 AUTHOR Jane Harkness
Research Suggests This Is Key to Being More Successful at Your Job We all have different career goals: some of us want to climb to the top of the corporate ladder, some want to achieve a perfect work-life balance, and others are focused on getting their businesses off the ground. But regardless of our ultimate career goals, one thing that’s universal among those in the workforce is a […] CATEGORIES ForceBrands PUBLISHED February 28, 2019 AUTHOR Madison Troyer
5 CPG Companies On Fast Company’s Most Innovative List Fast Company released its annual ranking of companies that are leading the charge on innovation and disruption. This year, several thriving CPG companies earned spots on the list. These CPG brands are shaking things up and showing other businesses that forging a new path is worth the risk. 1. sweetgreen Fast-casual salad chain sweetgreen serves […] CATEGORIES ForceBrands PUBLISHED February 26, 2019 AUTHOR Jane Harkness
3 Tips to Creating a Loyal Consumer Base No matter your industry, creating a loyal consumer base is one of the most important fundamental elements of any successful business. According to research, on average, repeat customers are responsible for generating 40 percent of a store’s revenue and are willing to spend 300 percent more than first-time customers. So, if nothing else, your business’s […] CATEGORIES ForceBrands PUBLISHED February 22, 2019 AUTHOR Madison Troyer
It’s Complicated: ForceBrands and WeWork Bring Together CPG Leaders to Share Stories of Professional Heartbreak Just in time for Valentine’s Day, ForceBrands teamed up with WeWork for a special event that brought together some of the industry’s most dynamic leaders to share lessons learned from building some of the most recognized names in beverage, food, and beauty. From heartache and loss, to resilience and strength, It’s Complicated showcased some of the greatest business challenges […] CATEGORIES ForceBrands PUBLISHED February 13, 2019 AUTHOR Rebecca Fryer
How to ‘Marie Kondo’ Your Résumé If you’ve watched Netflix recently, then it’s likely you’ve seen at least one episode of “Tidying Up with Marie Kondo.” The feel-good show follows Japanese organizing consultant Marie Kondo as she helps people from all walks of life clean up their homes and their lives. Believe it or not, her trademark method of holding each […] CATEGORIES ForceBrands PUBLISHED February 12, 2019 AUTHOR Madison Troyer
3 Impactful Brand Ambassador Practices A recent Nielsen study that examined the most impactful advertising options found that consumers are most likely to make buying decisions based off of recommendations from people they know. More than branded websites, online reviews, and e-mail blasts, 83 percent of people reported that the opinions and experiences of those they know, like friends and […] CATEGORIES ForceBrands PUBLISHED February 11, 2019 AUTHOR Madison Troyer
4 Coolest Workplace Perks You May Not Have Heard About Yet With unemployment low and a growing number of people venturing out on their own as entrepreneurs, businesses need to offer some serious perks to attract and retain top talent — it’s time to think beyond beer taps and ping pong tables. FitSmallBusiness recently shared a few unique workplace perks that you’ll be seeing more companies […] CATEGORIES ForceBrands PUBLISHED February 8, 2019 AUTHOR Jane Harkness
Loop Is the Zero-Waste Platform That Will Change How We Shop Consumers are becoming increasingly eco-conscious, and a growing number of people are seeking out products that come in recyclable and reusable packaging. Unfortunately, so many popular products from global brands are still sold in single-use packaging, and some common packaging materials are very difficult to recycle. But committing to the zero-waste lifestyle doesn’t have to […] CATEGORIES ForceBrands PUBLISHED February 7, 2019 AUTHOR Jane Harkness
4 Benefits of Working with an Executive Recruiter Whether you’ve been contemplating a career change for months or have found yourself periodically browsing online job boards for new opportunities, there’s a lot that goes into approaching the job search process. Knowing where to begin, determining how to get your résumé noticed, and understanding the kinds of roles that best fit your skill set can often […] CATEGORIES ForceBrands PUBLISHED February 6, 2019 AUTHOR Madison Troyer