Get to Know Some of ForceBrands’ #FemaleForces The ForceBrands team is made up of incredibly talented individuals who work remotely, coast to coast — from Boston to Los Angeles. In celebration of Women’s History Month (March), we’re highlighting some #FemaleForces on our own team (it is 76 percent female, after all) who are helping to build today’s most exciting and impactful consumer […] CATEGORIES ForceBrands PUBLISHED March 19, 2023 AUTHOR Rebecca Fryer
We Talked to ChatGPT About Creators and Creator Brands; Here’s What Happened Hi ChatGPT! Let’s talk about creators. Sure, I’d be happy to talk about creators! What specifically would you like to discuss? What is a creator? A creator is someone who makes something original or innovative. They can be artists, musicians, writers, designers, programmers, inventors, or anyone who produces something new and unique. Creators can work […] CATEGORIES CreatorForce PUBLISHED March 16, 2023 AUTHOR Alexis Benveniste
Emma Chamberlain’s Coffee Company Proves Marketing Goes Beyond Celebrity Emma Chamberlain, the “Cold Brew Queen” wanted to share her passion for java with the world, so she created Chamberlain Coffee. Almost immediately, her followers and coffee lovers around the country were hooked. Now, you can find Chamberlain Coffee in stores and online — and you can rock highly sought-after merch. But it took time […] CATEGORIES Beverage PUBLISHED March 7, 2023 AUTHOR Alexis Benveniste
#FemaleForces: 6 Industry Founders On Hiring and Leadership When it comes to the consumer brand universe, women have found great success in launching game-changing startups that translate into household names. Billion-dollar brands like Glossier (valued at $1.8 billion) and Savage X Fenty (valued at $3 billion) are two that come to mind. According to Pitchbook, companies with at least one female founder comprised […] CATEGORIES ForceBrands PUBLISHED March 5, 2023 AUTHOR Rebecca Fryer
Get to Know Impactful Search: Executive Hiring for Purpose-Driven Leadership We’re excited to introduce and invite you to Impactful SearchⓇ, ForceBrands’ latest hiring solution for purpose-driven executive leadership. Finding a transformative leader who can drive and align commercial success and social mission is critical for growth, so we’ve designed an Executive Search practice focused exclusively on C-suite, executive, and board talent for consumer brands that align profitability and social impact. Why […] CATEGORIES ForceBrands PUBLISHED March 1, 2023 AUTHOR Rebecca Fryer
Hiring for a Creator Brand? Focus on These Positions First Hiring for a new brand is a unique challenge that requires attention and skill. Deciding where to begin can be tricky, especially when you’re balancing new hires with the voice and thought leadership of a creator, but we’re here to help. While you might initially want to gravitate toward filling executive positions, it’s important to […] CATEGORIES CreatorForce PUBLISHED February 23, 2023 AUTHOR Alexis Benveniste
ForceBrands Releases 2023 Salary Reports for Consumer Brands ForceBrands has released its 2023 Salary Reports for the following industries: beverage, food, beauty/wellness, and cannabis. The reports offer salary data across marketing, operations, sales, finance, and human resources. ForceBrands surveyed companies generating $10M-150M in revenue with under 500 employees. The data was compiled between January 2022 and February 2023. “Given the current economic climate, […] CATEGORIES ForceBrands PUBLISHED February 21, 2023 AUTHOR Rebecca Fryer
This Creator Launched a Brand Based Off of His Viral Videos With more than nine million followers, Chris Olsen is a TikTok sensation. While he’s shared snippets of so many different parts of his life — from moments with Meghan Trainor to climbing poles in Croc high heels — one theme truly stuck and not only grew his following, but also kept his current followers coming […] CATEGORIES CreatorForce PUBLISHED February 15, 2023 AUTHOR Alexis Benveniste
ForceBrands Is the Force Behind Building Creator Brands One of the things we pride ourselves on at ForceBrands is having a unique, front-row seat to the world of consumer brands. Because we focus on executive search and leadership recruitment, we’re able to assess a brand’s potential and scalability through its investment in human capital. There’s a direct relationship between hiring and profitability. And […] CATEGORIES CreatorForce PUBLISHED February 13, 2023 AUTHOR Alexis Benveniste
How Boosting Your Online Employer Brand Keeps Your Talent Funnel Stoked at All Times In today’s competitive job market, it’s more important than ever to have a strong employer brand. Employer branding refers to the reputation and perception of a company as an employer, and a strong employer brand can help you attract top talent and improve employee retention. One key aspect of employer branding is a strong online […] CATEGORIES ForceBrands PUBLISHED February 12, 2023 AUTHOR Patrick Proctor
How Marketing Is the Most Difficult, But Rewarding Hire The three Ps of marketing have historically been product, price, and promotion. But given the challenges of finding and keeping great marketing talent, there is a fourth critical P: people. Every organization needs people who can speak to its customers and influence their buying decisions. However, while marketing talent is essential to your success, finding […] CATEGORIES ForceBrands PUBLISHED February 6, 2023 AUTHOR Melanie Haniph
Who Is Bailey Brown? Get to Know the Senior Executive Recruiter and Bachelor Contestant Who is Bailey Brown? You may have seen Bailey Brown on season 27 of ABC’s popular Bachelor franchise. She made her debut during the live finale of last season’s show when the new Bachelor was announced and was shortly introduced to a few of the women he would soon be dating. Perhaps more memorable was […] CATEGORIES ForceBrands PUBLISHED January 26, 2023 AUTHOR Rebecca Fryer